#UnPasoaTiempo
Agency: Edelman Spain
Client: Alexion Pharmaceuticals (AstraZeneca)
ECD: Felipe Braz
Creative Team: Albert Botelho, Andrea Alés, Clara Barrios Faz, David Ussetti, Eiji Kozaka, Marcelo Conde, Paula Cobos Cuesta y Sara Armengol
Produced by: Júpiter Films
Audio: Ritmika Audio Arts
De media, una persona con una enfermedad rara tarda 4 años en conseguir su diagnóstico. Son 4 años en los que tu vida pasa sin que puedas vivirla. Para darle visibilidad a esta problemática durante el Día Mundial de las Enfermedades Raras, creamos #UnPasoaTiempo junto con Alexion (parte de Astra Zeneca).
Paso a paso, hagamos que el tiempo pase para todos.
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On average, it takes 4 years for a person with a rare disease to be diagnosed. That is 4 years in which your life goes by without you being able to live it. To give visibility to this issue on World Rare Disease Day, we created #UnPasoaTiempo together with Alexion (part of Astra Zeneca).
Step by step, let's make time pass for everyone.
AWARDS
Creativepool Awards (Music & Sound) - Silver
Ad Forum PNHX (Best Use of Sound & Music) - Shortlist
Ad Forum PNHX (Direction & Cinematography) - Shortlist
Gerety Awards (Craft Cut / Sound Design) - Shortlist
European Excellence Awards (Film & Video) - Winner
Client Campaign of the Year - Edelman EMEA Internal Award 2023